PLAYING FOR CHANGE
LAUNCHES NEW MONTHLY VIDEO SERIES
& ANNOUNCES NEW ALBUM LISTEN TO THE MUSIC
PEOPLE.com Premieres Video Series with Buddy Guy Performing His Classic “Skin Deep” Kicking Off Black History Month February 1st
New Album LISTEN TO THE MUSIC Available April 20 on Motéma Music
200+ Artists from 25 Countries perform 12 Music Classics, Featuring The Doobie Brothers, Buddy Guy, Warren Haynes, Dr. John, Preservation Hall Jazz Band, Jack Johnson, Bombino, PFC Band, and many more
New York, NY – February 1, 2018 – Playing For Change (PFC), the multimedia company responsible for the popular “Songs Around The World” video series garnering more than 500 million total online views, today announces their fourth and most ambitious album and video series to date, Listen to the Music, presented by nana music and 2seas Sessions, and led by the premiere of “Skin Deep,” which features Buddy Guy along with over 50 musicians uniting in song across America. Watch it today via People.com, here. The album will be released April 20, 2018 (available to preorder tomorrow, Friday, February 2nd) through Motéma Music, the multi-GRAMMY®-winning label with additional marketing support from the newly formed mission driven label, Resilience Music Alliance.
Featuring artists such as famed American legends The Doobie Brothers, Buddy Guy, Warren Haynes, Dr. John, Preservation Hall Jazz Band, and more, collaborating alongside street musicians, gospel choirs, an array of international music luminaries (including Tuareg guitarist Bombino, Malian kora master Mamadou Diabaté, Cuban tres player Pancho Amat, and Congo’s legendary TPOK Jazz Band), and the Playing For Change Band, Listen to the Music is part of PFC’s historic “Songs Around The World” series and presents 12 new interpretations of iconic music classics.
Enhancing the multinational flair of the project, each of these artists were filmed recording their parts for each song against scenic backdrops in their home countries, a process that took roughly three years to realize. The result is a compelling series of performance videos in which PFC’s unique global multi-tracking recording process is documented to their most broad-reaching effect so far, featuring over 200 artists of diverse nationalities in 25 countries. The videos will be released once a month beginning Friday, February 2nd, to give a vibrant sense of place to the stunning array of musical traditions that meld seamlessly on these tracks, and providing an inspiring illustration of peaceful worldwide cooperation.
“In a world with so many divisions, we need to create connections. Musical collaboration is the best way to make that happen,” says Mark Johnson, Co-Founder of Playing For Change, who has traveled the world to capture each and every video as part of the series. “No matter how many things in life divide us, they’re just not as strong as the power of music to bring us together. This is music for the world and for the people, and that’s why our project involves so much diversity. It’s really about putting together a context where all these different people around the world can come together in harmony.”
While 100% of PFC’s profits from the Listen to the Music album will be donated to the Playing For Change Foundation, a non-profit educational organization that has opened 15 schools for underprivileged students in far-flung regions, the messaging in the videos and music itself also furthers the organization’s vital missions. The lyrics to the Doobie Brothers’ classic title track serve as a perfect theme song for Playing For Change, promoting world peace achieved through music. The messaging in 84-year-old blues legend and first single Buddy Guy’s “Skin Deep” brings new perspectives to today’s race issues as he collaborates with musicians across America to sing of his experiences in the Jim Crow years, and yet proclaims with love that “underneath we’re all the same.” The video, featuring Tom Morello and the Chicago Children’s Choir, among other artists, is a perfect way to kick off the Listen to the Music video series and celebrate Black History Month.
More About Playing For Change
The brainchild of GRAMMY®-winning producer/engineer/filmmaker Mark Johnson (Jackson Brown, Paul Simon, Taj Mahal) and philanthropist/filmmaker Whitney Kroenke (A Cinematic Discovery of Street Music, Peace Through Music, ReGeneration, The Power of Few), PFC’s acclaimed “Songs Around The World” video series has served as a flagship project to support this mission, documenting musicians from multiple countries, cultures and genres to create music together from remote locations via a mobile studio. The unique global audio-visual collaborations show each artist performing songs together from stunning outdoor locales in their respective home countries, resulting in equal parts live performance video, travelogue and mini-anthropological/ethno-musicological documentary.
Since posting their first video, “Stand By Me,” in 2008, which has garnered over 100+ million YouTube views on its own, PFC has recorded over 100+ videos amassing more than 500 million views on PFC’s viral YouTube channel (including over one million subscribers). PFC’s artistic family has grown to include hundreds of musicians from dozens of countries including stars Sara Bareilles, Keith Richards, and Maroon 5, as well as releasing three acclaimed albums.
The video series’ initial success also led to the formation of the Playing For Change Band, comprised of 11 artists from 10 countries who bring PFC’s vital message of peace through music to stages around the world. Additionally, Johnson and Kroenke took their philanthropic urges a step further by establishing the Playing For Change Foundation (playingforchange.org), the non-profit educational organization, which has since established music focused schools and programs for underprivileged children in Mali, Ghana and Brazil, and 12 other locations.
No shows booked at the moment.